Video Production

If an image can speak a thousand words, imagine what video can do

Video Production Steps

What goes into video production?

Cellphone footage is acceptable in some cases like social media, but you also need to showcase your professionalism by investing in video production. The video production process consists of 3 main steps: pre-production, production, and post-production. 

Pre-production is where you will map out the plan for your video. You’ll figure out what you’re going to produce, who you’ll be producing for, what resources you’ll need to get the video made and how long the production period will be.

The production phase spans the actual filming of your video. This includes the setup of lights, audio, and cameras. You also need to direct the talent, capture your shots, and gather b-roll footage. 

The post-production process involves taking your best takes and shots, stitching them together, cutting everything down to fit your desired length, recording a voiceover, coloring the video, and adding music and special effects.

The importance of video?

Especially for businesses just starting out, video can capture the attention and understanding of your target audience in seconds. When viewers watch a video, they retain 95% of the message, yet only 10% after reading written content.

Videos can also help show your brand’s personality and culture. Watching a video is the most effective way to see what a brand can accomplish creatively, along with what they ‘sound’, ‘look’ and ‘feel’ like.

Video Production Importance

72% of customers prefer to have your service or product explained by video 

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Our video production solution

Crecer Digital Social can help you with every step of the video production process. From short product highlights to long explainers or interviews, we have you covered. Stand out with professional-looking videos!

Get Started For Free!

See if we can help you! We would love to meet you and hear about your business in a short meeting or video call. There is no obligation or commitment. Prior to your consultation, we will perform a free digital marketing audit on your business. This will help us have an informative meeting, where you’ll receive great insight. All for free!