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What Is Email Marketing

What is email marketing?

Email marketing is a powerful marketing channel that uses email to promote a product or service, as well as to reward customer loyalty. It can help make your customers aware of your latest items or offers. It can also play an important role in your marketing strategy with lead generation, brand awareness, and keeping customers engaged between purchases through different types of emails. 

pros and cons of email marketing?

Email marketing can help you build a relationship with your audience while also driving traffic to your website, social media, or anywhere else you want visitors to go. You can even segment (separate) your emails and target users by demographics or recent actions, so you’re only sending people the messages they want to see. 

The downsides to email marketing are the recent privacy changes to email inboxes and spam filters. Some devices and mailboxes make it difficult to determine your email delivery and open rates. Additionally, if your email campaign is not structured correctly, your promotion might go straight into your customers’ spam folder. 

It is important to determine how you will use email marketing, and whether or not it is the best option for your business goals. 

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as of 2022 the average email open rate is 21%

Email Marketing Solution

our email marketing solution

Email marketing can be very beneficial for your business if used correctly. You can send welcome, newsletter, confirmation, invite, promotional, and survey emails to valuable customers.

With that being said, you shouldn’t go email every customer you have on file. There are national and international email regulations that you must follow. Crecer Digital Social can help you every step of the way to set up, create, execute, and manage your email marketing campaigns. 

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See if we can help you! We would love to meet you and hear about your business in a short meeting or video call. There is no obligation or commitment. Prior to your consultation, we will perform a free digital marketing audit on your business. This will help us have an informative meeting, where you’ll receive great insight. All for free!